Direct response marketing - who knew?

Under the heading of “Old Dog Learning New Tricks” I am listening to a weekly internet broadcast called “Internet Marketing for Smart People Radio”. The link to each broadcast is sent to me by http://www.copyblogger.com/, to which I subscribe because they have great tips on business writing and sales writing and a number of other writing for money styles I am exploring. Currently, I am trying to master the basics of direct response marketing so when I launch that new money making website I keep dreaming about, I will actually make money.

Unlike mass media marketing (think of all the Coca Cola jingles you know) or direct marketing (a mailbox full of junk you didn’t ask for and intrusive calls by people you don’t know selling things you don’t want), direct response marketing tries to match a product with people who are actually interested in the product and who are willing to respond in some way to let the seller know they are interested. Sounds kind of civilized, doesn’t it?

To practice direct response marketing on your blog, you must include all sorts of things. Here are the six major Must Dos:

Direct response marketing tool #1: Speak with authority. That basically means know what you are talking about. I’m mostly talking about my life, so I’ve got that one down. Most of the time.

Direct response marketing tool #2: Be likeable. I am uncertain how to accomplish this. If you are my friend, you either like me or you are kind and if you aren’t my friend I guess you read this blog because I am going through some of the same things you are. Either way, this doesn’t seem like something I can cultivate.

Direct response marketing tool #3: Bring commitment and consistency to your blogging. Ooops. The consistency thing has not gone well so far. I’ve been too busy kidding myself that I can make a living at $15 an hour. For those of you who follow my woes as a free lance writer, you will be thrilled to see that this is up from $10 an hour…

Direct response marketing tool #4: Social proof. What a new century phrase that is! It means, get people who like what you write to tell other people about your blog so they will visit it and read other things that you write. The radio show today said you should ask people to do this, so I am now asking you to send this post and my blog site address (http://unedame.blogspot.com) to two other people. Then we will see what happens. I am also to ask you to “follow” the blog if you enjoy what I write. I am minding my teachers and asking! I even have a button for you to advertise the blog on Facebook and Twitter. Very mod of me.

Direct response marketing tool #5: Reciprocity. I am supposed to give you compelling content so that you will be interested in what I have to sell. Unfortunately, I have nothing to sell at present. If any of you have ideas to get the money rolling in, please feel free to comment! Meanwhile I will try to write compelling content.

Direct response marketing tool #6: Scarcity. I’m afraid I nodded off at this point and am not sure what it refers to. There is only one of me, so I can assure you I am scarce. Perhaps they were referring to the use of the old-fashioned “limited time offer”.

Now you know what I know about direct response marketing. I am serious about asking you what I could sell online. I love to write for myself, I have a lot of stories to tell, but I am so busy writing 500 word articles studded with key words for real estate sites, travel sites, and legal sites I am not squeezing out much for myself.

In the meantime, if you visit Copyblogger, be sure to tell them I gave them a plug!